About Us

About Sinaury

Define nothing. Be everything.

Our Story — How Sinaury Began

Sinaury™ started as a frustration between friends.

We loved curating ear stacks, but every time we shopped for “piercing jewelry,” we hit the same problems:
• pretty designs, but mystery metals that irritated the skin
• safe studio pieces, but minimal choice and almost no style
• or “fine jewelry” that wasn’t actually piercing-friendly for everyday wear

So we decided to build the brand we couldn’t find.

We brought together a small team of jewelry designers, piercers, and product nerds obsessed with details—thread systems, post lengths, stone setting, healing comfort. Months were spent prototyping flatback studs, adjusting thickness by fractions of a millimeter, and testing how each piece actually felt in real ears throughout the day.

Sinaury was born from that work: piercing-safe jewelry in solid 14K gold, designed not just to look beautiful in photos, but to live on your ear, every single day

What We Make — Piercing-Safe Fine Jewelry

At Sinaury, we focus on one thing and do it deeply: ear piercing jewelry made from real precious materials, engineered for long-term wear.

  • Solid 14K gold tops — hallmarked, nickel- & cadmium-free, with mirror-polished finishes for smooth contact with the skin.
  • Implant-grade titanium posts & flatbacks (ASTM F-136) on many designs, for a piercing-studio level of safety and comfort.
  • Internally threaded flatback systems that sit flush against the ear so they don’t dig in or catch on hair or masks.
  • Hand-set stones: lab-grown diamonds, moissanite, opal, pavé settings and more—each inspected before it leaves our studio.

From minimal discs and bars to marquise clusters, star & moon motifs and clicker hoops, every piece is meant to mix, match and stack—from lobe to helix to conch—without compromising your skin.

How We Work — Materials, Quality & Testing

Your ears are not the place to experiment with random metals.

That’s why we’ve built Sinaury around medical-grade and fine-jewelry standards:

  • Material first
    We only work with solid 14K gold and carefully selected stones. All metals are nickel- & cadmium-free, in line with modern safety expectations for sensitive skin.
  • Piercing-safe engineering
    Internally threaded posts, flatback discs, and clicker mechanisms are designed to minimize snagging and pressure spots. Our goal is that you forget you’re wearing them—until someone compliments your ear.
  • Comfort & care
    We follow best practices for cleaning and care, and share them openly in our Jewelry Care and Size & Fit guides: from cleaning routines to when to choose titanium vs gold for new piercings.
  • Human quality control
    Every piece is checked by both a jeweler and a piercer-trained specialist before it’s packed—looking at stone security, thread smoothness, and finish.

The Team Behind Sinaury

Sinaury is small on purpose. We keep our core team tight so we can stay obsessive about details and close to our customers.

Creative Director / Founder
The vision behind Sinaury’s clean lines and quiet luxury. Leads design direction, ear-stack styling concepts, and overall brand aesthetic—making sure every piece feels modern, minimalist, and wearable with anything.

Lead Piercing Specialist
A professional piercer who obsessively tests comfort, post lengths, and placements. This is the person who says, “That angle looks good in 3D, but won’t sit flat in a helix—let’s rework it.”

Head of Product & Quality
Transforms sketches into finished pieces. Works with workshops on casting, polishing, hallmarks, and stone setting. Signs off every collection against Sinaury’s internal comfort, safety, and durability checklist.

Customer Care & Styling Team
The people replying to your emails, DMs, and WhatsApps—helping you pick post lengths, match metals, and build balanced stacks. They turn questions into feedback that goes directly back to design.

You won’t see big corporate titles here. Just a small group of people who love piercing, jewelry, and doing things properly.

What We Believe

  • Comfort is the new luxury.
    If it hurts, pinches, or irritates, it doesn’t belong in your ear—no matter how pretty it looks.
  • Details matter more than trends.
    Thread smoothness, post lengths, and stone security matter as much as the design itself.
  • Your ear, your rules.
    There is no “right” way to wear jewelry. We build tools for self-expression, not rules for how you should look.
  • Define nothing. Be everything.
    Our tagline is a reminder that you don’t need to fit into a single aesthetic or label. Your ear stack can be minimal today, maximal tomorrow—and Sinaury should look right in both worlds.